Part time pub musician, full time outdoors enthusiast, and a big fan of puns, poems, and long talks on the brief.

After getting lost in Ad-land for a few years I hit the road and travelled the country, freelancing along the way - even delivering one of Westpac’s most effective digital campaigns from the boondocks of the outback. These adventures ultimately led to a brief hiatus from the industry to work as a presenter on Australia’s largest and most influential 4WDing YouTube channel - 4WD 24/7.

With that now in the rearview mirror, I’m returning to full-time copywriting with a whole new energy and a unique perspective on what Australians want.

Keen to hear the good words?