ZAM FAM
Loyalty is now on the menu
The ask was simple - create a loyalty platform to encourage repeat orders amongst Zambreros’ customer base.
Through weeks of ideating, editing, brainstorming, stress-testing, designing and redesigning, we developed Zambreros’ first rewards program - ZAM FAM.
Keys to success
In order for ZAM FAM to stick, we knew it had to:
Recognise loyalty
Encourage frequency
Reward exploration
Reinforce emotional connection
In addition, we reviewed every element through the lens of simplicity.
Is it simple? Is it clear? Will it work?
The outcome
A loyalty system designed to change behaviour
The first release delivered:
Zambrero’s first end-to-end loyalty system.
Earn and redeem embedded directly into app and menu journeys.
A behavioural framework focused on visit frequency and basket growth.
A scalable CRM and marketing automation foundation.
Strong foundations for app adoption and owned-channel engagement.
The program establishes the conditions for measurable behaviour change, with future phases structured into the roadmap.
